This 50-page, 17 chapter booklet will help you in your business.

Topics include:

  • What Business Are You Really In?
  • Positioning: You, Your Product, Your Company
  • The Contents Of A Plan: What’s In, What’s Out
  • Does Advertising Really Work?
  • Generating Leads: Acquiring A New Customer
  • How Much Should You Spend On Advertising?
  • Should You Advertise In A Weak Economy?
  • Business-To-Business Advertising
  • Niche Marketing: Narrowing Your Market Could Expand Your Business
  • The ARTT Principle: Developing New Relationships that lead to Customers
  • How Much Is A Customer Worth To You?
  • Sweepstakes: You May Already Be The Winner Of $1,000,000!
  • How To Evaluate The Effectiveness Of Your Direct Response Promotion
  • Should You Have A Customer Loyalty Program?
  • The Role of Social Media, Online and Email Marketing
  • Information Marketing
  • Building a Business by Blogging
  • Smart Phones: The New Marketing Wave
  • Steps to Great Sales Letters

Let Os be your guide as he shares with you the lessons he learned in his 15 years running his own business!


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Os Hillman is president of Marketplace Leaders, an organization whose purpose is to help men and women discover and fulfill God’s complete purposes through their work and to view their work as ministry.

Formally Os owned an advertising agency but is now an internationally recognized speaker on the subject of faith at work. He is the author of 14 books and a daily email devotional called TGIF Today God Is First which has thousands of readers in 105 nations. Os hosts a national radio show, Faith, Work and Culture with Os Hillman. Os has been featured on CNBC, NBC, LA Times, New York Times, and many other national media as a spokesperson on faith at work. He is a regular contributor to TenTen magazine,,, and

Os is also president of Aslan, Inc. which provides a leading online “faith-at-work” Christian bookstore called to serve the needs of Christians in their workplace calling.

Os serves on the National Day of Prayer Committee and is a national board member for The Jesus Alliance.

Os attended the University of South Carolina and Calvary Chapel Bible School, a ministry of Calvary Chapel of Costa Mesa, California. Watch Os’ Video Testimony