Larry Poland’s message at our Reclaiming the 7 Mountains of Culture Conference was one of the most insightful and well-received sessions. Larry, who is the President of Master Media, cited examples of how we are making progress in impacting Hollywood for Christ. He challenged the Church to begin using the same strategy as Jesus to impact culture, which does not include boycotts and shame-based tactics, but a relationship-based process of serving the needs of leaders in Hollywood. “When you change a person’s heart, you often change the product they produce,” he stated.


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